Path to Success: Ben Caballero

Ben Caballero, acclaimed realtor and  CEO of  HomesUSA is a great example of using vision, passion, and innovation to create a path to real estate success. He was voted the #1 real estate professional in sales volume and transaction sides by the Wall Street Journal, and Most Innovative Real Estate Agent by Inman News, and received the 2014 Pinnacle Award for Real Estate Entrepreneurship.

Caballero began real estate in Dallas, Texas at the age of 21, after his mother's car broke down in the city and, he says, the people were so helpful he decided to stay. His initial marketing technique was cold calling apartment builders from pay phones to share his business plan, and scheduling face to face meetings with as many as possible, allowing him to immediately create personal relationships with his prospects. From here, he built and maintained many exclusive relationships with exclusively high volume builders by offering unique time saving services for his clientele. Caballero claims he never has goals, just a vision: to improve his specialty more and more each year,

The recurring themes in Caballero's success seem to be creativity, consistency, and market exclusivity. Until recently, Caballero had never launched a marketing campaign. His clientele was gained strictly through direct contact with high volume builders. Currently, he works with about 30.
Efficiency seems to be another key to the appeal of Cabbalero, as now that he has hired two assistants and a technical support team along with an exclusive platform for personalized reports he is able to achieve a 13 minute turnaround on listings. Builders appreciate the amount of time he saves them in turn.

Interested in learning more ? Here is an Inman interview with Caballero, covering the HomesUSA business plan and what it made it stand out:

While it can be helpful to follow in the footsteps of someone who achieves the success you seek,the true way to achieve it is to receive guidance toward your own success. Learn more about how I can give you personalized guidance to achieving the real estate business you envision at seanmoudrycoaching.com.