The Top 3 Focus Points for Effective Monthly Marketing

What do I send? How often do I send it? When it comes to monthly marketing, a common method of self-sabotage is “paralysis by analysis.” Focusing too much on small details can lead to a marketing campaign not being sent at all. Sound familiar? End the habit today!  Here are the most important focus points for your monthly marketing in order of importance:

1)      Clearly communicate Real Estate as your industry at first glance. Most marketing items have the potential of being hand-to-trash items. Assuring your purpose is clearly visible at a glance will attract the eye of those seeking your services, and can prevent your advertising pieces from facing this fate.
                     

                                       
                                           

2)     Showcase your success and what sets you apart from other realtors. This can be uncomfortable for some, as it can be assumed this is a type of bragging. Put yourself in the potential client’s shoes, however, and I’m sure you will understand the benefits of knowing the potential of a realtor you may choose.

                                   

3) Create a unique call to action. Be sure your call to action is tailored to properly pipeline leads according to your marketing plan. For example, if social media is a vital part to your brand’s promotion, be sure to include links to your pages in addition to your basic contact information.  Make the call to action simple, yet visually accessible. Offer an additional service to your call to action to increase the urge to contact you versus other local real estate agents. Avoid redundant sales verbiage whenever possible.                                                                            
                                

Once you have these three focus points covered, you are finished! Send it out and watch the leads roll in. Pay special attention to your most effective methods of advertising in order to perfect future campaigns.